Securing funding for your startup is a major milestone worthy of high-fives and a little bubbly.
But the grind doesn’t stop once you’ve landed a big investment. In order to maximize news coverage, solidify your credibility in the industry, and, let’s be honest, boast your success, it’s crucial to write a press release about your startup funding announcement.
A press release is just one piece of the larger campaign around your funding announcement, but it’s an essential one nonetheless. It may seem like something you can quickly whip together, but a press release needs to be well thought out and carefully crafted to ensure you don’t miss any key information that reporters will want to know about.
Here are the key elements that go into writing a press release around your startup funding announcement:
Talk to key startup leaders
Before you can start writing, it’s essential to talk to the startup founders and leaders to get talking points for the announcement and help provide the framework for the overall release.
To determine the best talking points to use, think about what a reporter will want to know about the founder and the funding. It’s standard practice to share a bit of backstory on the founder’s journey, but you should also break down any key metrics that demonstrated the startup’s growth, the tipping point for success, what ultimately led to the VC investment, and how the startup plans to use the funds for future growth.
At this time, it’s also important to get quotes from the founder and startup leaders. These soundbites will likely be what reporters will use (unless they interview the founders themselves) when sharing the news of the announcement. Be sure that the quotes not only talk about the investment but address the core values of the startup. This press release is an opportunity to increase brand awareness, so it’s important that the underlying message of the release is in line with the startup’s mission.